Introducing BRAUZZ., a Belgian scale-up that is changing the household products market using an innovative twist. In a world where the cleaning industry paradoxically stands as one of the most polluting, BRAUZZ. wants to be a changemaker with a focus on innovation and sustainability. In the cleaning industry, which ironically isn’t very clean, BRAUZZ. steps forward as a solution. Traditional cleaning products, consisting of up to 90% water and packed in single-use plastic bottles, contribute significantly to global pollution. Less than 10% of the plastic produced worldwide gets recycled, leaving the rest to end up in landfills or be incinerated. BRAUZZ.’s mission is clear: eliminate single-use plastics in the household industry. The approach involves offering concentrates that are plastic-free, biodegradable, and vegan. The belief at BRAUZZ. is that impactful, sustainable innovations shouldn’t come with compromises on quality, convenience, or price. Choosing BRAUZZ. means choosing a sustainable lifestyle without compromises.

1. Convenience: BRAUZZ. products are pre-dosed, reducing the hassle of usage. With no need for excess plastic or water, BRAUZZ. products are up to 20 times smaller than traditional cleaners. They conveniently fit through mailbox slots since they can be transported by the mail carrier. BRAUZZ.’s clients never have to worry about running out of cleaning products and can finally create space in their storage closets.
2. Sustainability: BRAUZZ. products are not just plastic-free, biodegradable, and vegan; they also contribute to a more sustainable supply chain by reducing CO₂ emissions by over 90% during transportation.
3. Effectiveness: Rigorous tests in independent labs have confirmed the cleaning efficiency of BRAUZZ. products.
4. Affordability: Subscribing to BRAUZZ. proves to be cost-effective, offering competitive prices compared to traditional A-brands, making this a no-brainer.

BRAUZZ. started as a student project, focusing on effervescent tablets and reusable bottles for surface cleaning. Over the course of two and a half operating years, it has evolved into a one-stop shop, gaining the trust of over 90,000 households, collectively saving a staggering 657,000 plastic bottles. That equals 463,000 litres of water or 535,000 kg of CO₂ spared from our planet’s burden. We believe that BRAUZZ. should be one of De Tijd’s 30 changemakers as the young Belgian company is innovating on every level possible, tackling one of the most threatening topics of today’s society: plastic pollution. BRAUZZ. is disrupting a big and traditional market owned by big multinationals and is ready to change the industry forever.