Small changes can make a big difference. We’ve managed to transition the company from Ter Beke to What’s Cooking and made some bold strategic choices selling part of the business and focusing on sustainability as the core driver in our strategy. We managed to reduce our CO2 footprint significantly and are committed to continuing to do so & are actively ‘daring to jump’ and taking the lead in the ready-meals industry to make changes, day by day – side by side with all of our chefs & partners in the value chain. We are not perfect but we are carefully crafting more sustainable meals…..via our 3 strategic pillars ‘good food for all’ – ‘protect our planet’ – ‘help people flourish’ we’re making small changes every day….because lots of small changes together can truly make a change.